Pinko Marketing and new house builders

So, my new job (which has taken a lot of my time recently!) seems to conflict with my blogging.

Many house builders barely have a marketing department to speak of and those that do work in a very simple and formulaeic fashion.

So where does Pinko marketing fit in with these people? Is there ANY point in trying to speak to these people a) about blogging and b) about Pinko Marketing.

I am a BIIIIGGGG believer in Pinko (as many of you will testifty!) but I am REALLY, REALLY struggling to think about how to bring these people into the digital age!

My current company do what we do VERY WELL but how do I bring Pinko or even blogging to my new company without sounding like a total fool??!!

Help!!