...more soon but I can confirm that I will be interviewing Jay Curry (Adam's dad!) this Friday (7th July) and will hope to post the interview sometime this year (taking into account editing and recording deficiencies!!). I reckon a week would be about right!
Jay Curry is well known worldwide as a wonderful direct marketing speaker and author, but particularly in Europe where he runs his Netherlands-based company Jay Curry Associates.
I was lucky enough to work alongside Jay in 2000 presenting a direct mail/marketing workshop to some of my then employer's biggest European clients.
Jay's exceptional book, "The Customer Marketing Method" is a wonderful guide on how to implement a customer-focused CRM approach. It gives useful insights into how you can secure the tepid leads and move them UP his pyramid to convert those people into customers.
The "Permission Myramid" explores the way in which businesses can listen to the customer in order to move them along the sales process.
While Pinko purists would always argue that any type of customer management is not appropriate, what makes Jay's theories particularly interesting is that there is a definite view that giving the customer a louder voice is essential.
I am very excited to get the opportunity to speak to Jay about how he thinks his theories may have evolved since his book was written.
More soon!
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