I was speaking with an agency this week who speaclises in marketing and advertising material for house developers and it got me thinking about how Pinko could be implemented in such a business.
What do you see wrong with this image:
Building site..dull, nothing of interest...nothing interesting to see...even though the crane stands out a MILE!
How about inviting 2 or 3 primary (Kindergarten?) schools to come down and paint the fence? Why not make the fence look appealing instead of a cold, industrial eyesore?
Why would it work?
a) The parents have to give permission (and in doing so become aware of the development).
b) Buzz is created as the kids get to do something fun (and inveitably talk abotu it with their parents).
c) The kids have something to show for their work/fun.
d) The eyesore fence attracts more attention by having something interesting on it.
e) The local rag becomes interested...and you get free coverage.
Result?
You sell houses without having to sell.
3 comments:
That is a great idea. I live downtown Toronto, so if they got some really good local artists - graffiti or such to create good work for condo developments - it will attract the crowd that should be buying or helping promote through WOM.
nice!
if a man can sell a preserved shark for £4.5 million then a building site should be a breeze!
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