Thursday, July 06, 2006

The need for Pinko Marketing - in a red dot!

Shoot me if this isn't what you were expecting on this blog (ok, don't take me literally please, just unsubscribe!!) but this struck me as something with a far deeper meaning that simply pressing a button - which goes to the root of what I believe Pinko marketing to be.

(Is the button a live link??!!)


Assume the dot is a brand. Assume the instructions are the brand message. ("We are good for you", "the best tasting" etc.)

What do you do as a consumer with the instruction: "Don't click"?

The opposite. You "Click".

A simple action but the reason why we need Pinko.

God (whoever/whatever he is) gave us 2 ears and 1 mouth for a reason.

There are millions of red dots everywhere.

Listen to the customers. Give them the option to press the button. Don't tell them to press it - they'll only do the opposite.

Change the world - don't let the dot win!

2 comments:

Anonymous said...

"God (whoever/whatever he is"

Edit ..

"God (whoever/whatever she is")

:)-

gino128 said...

Fair point /pd!